Groundswell by Charlene Li and Josh Bernoff
I finished reading Groundswell last night, the book co-authored by Forrester analyst Josh Bernoff and former analyst Charlene Li. I have to say it's one of the most important books on the subject of social media that I've read this year.
Research - The opinions shared, suggestions made and advice given are based on solid research. What else would you expect from Forrester, right? Everything is well-documented and appended.
Case studies - Charlene and Josh support the research with real world examples showing how organizations both in the for-profit and non-profit sectors are using the tools of social media to accomplish marketing and business communication purposes. They showcase larger organizations like Dell, Best Buy and M. D. Anderson Cancer Center, but do include a few references to small business.
Writing - The book is very well-written. Again, you'd expect no less from Forrester analysts.
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