Realtors who get social media marketing: Rudolph D. Bachraty III
I met Rudy Bachraty at an Inman Real Estate Connect conference a few years ago at a mixer sponsored by Zillow. (I remember because I got a beer glass with Zillow's logo on it.)
He and I also served on a panel at Blogger's Connect alongside PayPerPost CEO Ted Murphy. (I still have yet to figure out why Ted was invited to be on a panel talking about real estate blogging, but oh well.)
Rudy is now the resident social media guru (his term) at Trulia.com.
As part of my ongoing series of Realtors who get social media, I asked Rudy this question: "What is working so far as the Web 2.0 is concerned? Are you seeing business off Twitter, Active Rain, other social networks or apps?"
Rudy's reply:
In my role at Trulia, I speak to a good amount of Realtors who use Trulia Voices. They are really connecting with home buyers and sellers and helping them either find their next home or by selling their current one. As with any other social network or community, you have to be there and put in the time in order to reap the benefits.
Today's agents need to be proactive and figure out how they can make all the new web 2.0 tools and technologies work for them.
Here are some public Trulia Voices testimonials:
Inman Real Estate Connect for free - have a Trulia Voices testimonial?
What is Trulia Voices?
San Francisco Style - Trulia Voices Is...
See what others Realtors who get social media have to say: Andy Kaufman, Ines Hegedus-Garcia, Jackie Colson-Miller
Ning: Paul Chaney
StumbleUpon: pchaney
I think Rudy fits the perfect description of what you were talking about in your article about individual brands representing company brands. A super cool down to earth guy that we have learned to like and trust through Sellsius and who is now representing Trulia.....super smart company I tell you.
Posted by: Ines | August 13, 2008 at 10:43 AM
Hi Paul!
Thanks for including me in your series - very cool. It was great sharing the stage with you last year. Maybe we'll get a chance to do it again in the near future.
@Ines - muchas gracias.....
Rudy
Social Media Guru at Trulia
Posted by: Rudy from Trulia | August 27, 2008 at 10:51 AM