Consulting Services
Paul is available to consult with small businesses, advertising agencies and marketing companies on ways to incorporate social and other forms of online media into the marketing mix. Services include: Business blog consulting, social media consulting, online reputation monitoring, email marketing and search engine marketing.
Strategic Consultation
Paul asks questions, and a lot of them, in order to help you determine how and if a blog can serve your business needs, whether it be as an internally-facing communications tool for intranet or project management purposes, or externally-facing for marketing communications. He assists you in identifying the appropriate audience and message for the blog.
Custom Design/Technical Implementation
He works with a number of designers who can build a custom blog to match the look and feel of your existing website or create an entirely new design if that is your preference. If your business does not already have a presence on the web he can build a “blogsite” that incorporates both the best of what blogs have to offer along with the benefits of a traditional website.
Training/Coaching
Paul is considered “The Blog Coach.” An accredited expert with five years experience in business blogging, he can help you understand not only how to use the blog platform, but how to write in a style commensurate with accepted blog practice and technique. Having blogged professionally for a number of major blog networks, his expertise can save you literally months of trial-and-error.
Blog Marketing
A variety of marketing techniques can be employed to help “fast track” traffic to your blog. These include:
- Submission of your site to over 150 blog search engines and directories
- Identifying the top bloggers in your niche
- Optimization of your blog to make it attractive to search engines
- Determination of top 50 most relevant keywords for use in blog titles and body copy
- Writing of a keyword optimized press release to introduce your blog to the media
- Managing ad buys on blogs and search engines
Editorial Services
Paul helps you start blogging with purpose by providing a number of editorial services, including the development of a content calendar to ensure you routinely cover all necessary topics and editorial and posting guidelines to make sure your blog meets company standards. He works with your in-house blogger to ensure content is written in an acceptable style and in keeping with established guidelines. He can even secure a qualified outsourced blogger to provide content if needed.
The term "social media" is one that's often used in conversation around the virtual water cooler. Social media is not a fad and it's not just about technology tools or toys. It represents a sociological and behavioral shift from people being consumers of information to producers of it. A conversation is taking place which social media tools enable, but it's the conversation that's important and businesses need to not only be aware of what's being said, but participate as well. If, as the Cluetrain Manifesto suggests, "markets are conversations," then participation is marketing.
Paul provides the following social media consulting services:
Strategic Consultation
He analyzes your organization's readiness to adopt social media and help determine the best approach to use for the community you wish to reach.
Implementation & Training
Once the proper approach has been determined, Paul assists in the selection and implementation of the social media toolset. This includes:
- Blog setup and design
- Podcast/Videocast setup and design
- Social network/Online community setup and design
- Microblogging setup
- Social media newsroom/press release setup
- Social network profile creation
He also provides training to stakeholders in the use of various social media tools.
Community Development and Outreach
Paul will help you identify key influencers in your niche, teach you how to build a relationship with them and develop a community that most effectively helps share your brand's story.
Monitoring what’s being said about you, your business, and industry is becoming an increasingly important facet of managing your online reputation. Paul provides the following services to assist you in:
- Monitoring of Internet on a daily basis for information pertaining to your business/industry
- Providing regular reports of activity as it pertains to your business
- Training of in-house staff to do monitoring if desired
HOW MUCH DOES IT COST?
Paul provides a complimentary initial consultation, then create a proposal based on what he learns. If my services are only needed for a short time period, he provides reasonable hourly and per diem rates. for more information and to schedule an initial consultation
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