Conversational Media Marketing: Speaking

Paul is an knowledgeable, accomplished, articulate speaker on a number of topics related to business blogging and social media. Having been involved in online marketing for over a decade he understands at a granular level how conversational media tools can be used for marketing purposes.

Paul on panel at Inman Real Estate Blogger Connect

Paul has spoken to groups as small as a dozen to as large as several hundred and to a wide range of audiences including: small business owners, real estate agents and brokers, professionals, , marketing and advertising executives.

He has presented to groups locally, nationally and around the globe, being chosen as one of two people to present the first !

Whether you need a speaker for a hour or an entire day, Paul has presentations and workshops to suit any need. Fees are reasonable and negotiable. Contact Paul to setup a speaking engagement or to learn more.

Presentations

Strategic Business Blogging
Drawing upon his extensive experience in business blogging and online marketing, Paul reveals how to:

Develop an effective Internet marketing strateg
Define yourself as an expert in a particular area
Serve your market niche
Establish long-term relationships with your customers
Create content that attracts major search engines
Create buzz about your blog in the media
Generate leads consistently at almost no cost

Conversations Create Clients: How to turn strangers into friends and friends into customers
Whether they are aware of it or not, consumers are part of a largely creative, wholly collaborative Web-based community. With the advent of the Web 2.0 anyone with a computer and Internet access has a voice - and millions are speaking up!

What are they talking about? Everything imaginable, including conversations about our brands, products and services. Turning a deaf ear to what's being said could be a death knell to late or reluctant adopters.

Blogs, wikis, social networks and online communities all function as practical mediums for engaging consumers in conversations that lead to the building of positive, trusted relationships. And, hopefully, business transactions.

Participants will learn:

Why social media marketing is the wave of the future
How to use social media to increase word-of-mouth and new client referrals
How online conversations can lead to the building of long-term, trusted client relationships

Real Estate Blogging
Taking its queue from Paul's book Realty Blogging, this presentation deals with how Realtors can use blogs to build their personal brand, define themselves as neighborhood experts and generate leads.

Healthcare 2.0
A presentation specifically designed for healthcare marketing and public relations professionals. Paul outlines the ways social media has impacted the industry and what hospital systems and physician practices can do to respond.

Blogs and Email: A One-Two Marketing Knockout Punch!
A presentation about how to use blogs and email as complimentary marketing tactics.