Five key takeaways from OMMA Social from a Silicon Valley outsider
Before I get to the meat of today's post, let me pubicly thank Cathy Taylor for putting together what proved to be a great event, OMMA Social. It was by far one of the best conferences I've attended to date; well-coordinated, solid content from industry experts and delicious food/drink. The event seemed to come off without a hitch too.
Now, to my obersvations...
The keyword of the day was "listening."
Listening is the new marketing, or so it seems. It's a shame companies like Radian6 or Techrigy weren't there to take full advantage of the opportunity for them to speak to the issue from a sponsor/exhibitor standpoint, or at least as attendees, especially considering the room was full of agency people. Kudos to from Crimson Hexagon, another social media monitoring company, for being in attendance. (I joke with Perry that their company name sounds like a 60s Bay-area rock band.)
Gauging what constitutes "influence" in social media is a huge issue.
led an outstanding panel on what was referred to as "personal CPM." Essentially, the panel discussed how to measure influence in social media. It's a topic you'll hear discussed a lot this year.
led an outstanding panel on what was referred to as "personal CPM." Essentially, the panel discussed how to measure influence in social media. It's a topic you'll hear discussed a lot this year.
When marketers do figure out how to reward users for access to their influence, I hope it doesn't bring complete and total prostitution to an otherwise authentic medium. (Sorry, Perry Hewitt. Guess that's 5 demerits for using the term "authentic.") I can imagine a mad gold rush by socmed users to up the anty on their personal CPM in order to profit.
Measuring the ROI of social media is another issue that must be dealt with in 2009.
Given this economy, if it can't be measured, it won't be taken seriously by many, if not most. We're at a point now where we're faced with the task of proving this medium can produce pecuniary value.
Given this economy, if it can't be measured, it won't be taken seriously by many, if not most. We're at a point now where we're faced with the task of proving this medium can produce pecuniary value.
OMMA Social was a seminal event.
Matters that were introduced at the conference will become fodder for much discussion around social network water coolers in the weeks and months to come.
Matters that were introduced at the conference will become fodder for much discussion around social network water coolers in the weeks and months to come.
The Twitter business model was a hot topic.
While those of us serving on the Twitter business model panel were not exactly considered experts on the topic, the viewpoints expressed were well thought out and not necessarily naive or ill-conceived. Certainly, they sparked some measure of discussion by the audience. Whichever direction Twitter decides to go in terms of a monetization strategy, one thing is for sure, it will be the topic of much discussion and analysis.
While those of us serving on the Twitter business model panel were not exactly considered experts on the topic, the viewpoints expressed were well thought out and not necessarily naive or ill-conceived. Certainly, they sparked some measure of discussion by the audience. Whichever direction Twitter decides to go in terms of a monetization strategy, one thing is for sure, it will be the topic of much discussion and analysis.
Again, kudos go to Cathy and her team for putting together such a well-coordinated event. I hope to attend next year whether I'm on a panel or not.
BTW, Cathy has put together her own list of takeaways over at Social Media Insider. In addition, David Berkowitz did a complete run-down (well, almost... he left off the Twitter panel) of the event over at The Marketer's Studio.
