The SEO value of a PRWeb press release
My company Bizzuka sent two press releases today via PRWeb, one at the Media Visibility level and one at the SEO Visibility level. If you google the phrase you'll notice that one is already on the front page just beneath the returns linking to our Website.
Why? How?
According to PRWeb Direct: "We are heavily invested in search technologies. Search engine traffic plays a vital role in the success of your news release. Journalists increasingly rely on major search engines for their research. Consequently, every press release distributed through our network is optimized for maximum organic search engine inclusion. Search engines can then crawl naturally and efficiently to index your press release. Our exclusive technology and unmatched infrastructure provides the best available search traffic directed to your news items."
PRWeb is so confident of its service that it guarantees inclusion of press releases in major search engines.
We have found that, even though we have to "pay to play," the investment is well worth it. For example, we syndicated one release at the SEO Visibility level back in February that is still gaining multiple hits on our Web site every day.
At $200, the SEO Visibility release gets you the following benefits:
- Release on top sites like Yahoo! News and Google
- Release permanently hosted on PRWeb.com
- Attach images and documents
- Track results with statistics on reads and impressions
- Two-day distribution
- Distribution on industry-specific Web sites and blogs
- Premium placement for enhanced search results
- Social bookmark links for increased Web 2.0 distribution
- Embedded news image
- Anchor text for search optimized results
- 10 industry and 5 regional news feeds
- Advanced SEO statistics
- Search engine optimization tools and statistics
- Next day distribution
Add $160 to that amount for the Media Visibility level and you get these additional benefits:
- Guaranteed distribution through The Associated Press to top US newspapers and media outlets
- Add an embedded video to your press release
- Advanced analytics show you where your news is being read
A feature that I particularly appreciate is the built-in social bookmarking function which allows users to promote the release using Digg, del.icio.us, reddit, Google bookmarks and other such sites.
Add to that trackback functionality, the ability to easily blog the release, keyword optimization tools and RSS feeds.
If getting Google's attention is of importance to you, I can think of no better tool for the money than PRWeb.
