Ratings and Reviews Engage Site Visitors
My latest article on Practical Ecommerce...
Trust in word-of-mouth recommendations is at an all-time high. Public relations firm Edleman says in its 2008 Trust Barometer study that “a person like me” is still the most trusted source for information about a company and its services or products.
While the most influential form of word of mouth recommendations come from those you know personally, such as family and friends, online ratings and reviews can have significant influence as well.
