Conversational Media Marketing

If you've become a fan of Chris Brogan and David Alston's Twebinars, you know it takes a bit of doing to get all the pieces in place to successfully participate. During yesterday's Twebinar, for example, several questions were asked about what was needed. This post is designed to answer that question and make the next Twebinar a walk in the park.

Twebinar how-to:

First, you'll need to log in to the "webinar" portion. That goes without saying. If you want to keep things basic, that's actually all you would need to do. Questions can be asked via the Q/A panel on the interface.

However, what makes Twebinars the fun, unique, interactive and social event they've become is the added layer that Twitter provides. Here's what you need for that:

1. Be logged in to your Twitter account so you can send tweets to Chris, panelists and other Twebinar attendees.

2. Have a second browser tab open to (used to be Summize until Twitter acquired it). That will give you the ability to follow the conversation timeline and enable you to interact with others. (I just switch back and forth between the two tabs. I'm sure evntually Twitter will incorporate both components into one interface.)

3. The glue that holds all of this together is the use of what are known as hashtags (#) specific to the event. In the case of yesterday's Twebinar it was #Tweb2.

Each time you post a tweet just include the hashtag associated with the particular Twebinar and your tweet will be added to the timeline.

That's all there is to it!

NOTE: Early on www.hashtags.org was the site used for tracking tagged conversations, but with the advent of Summize that seems to have changed.

BTW, Twebinars are great resources for meeting others who have similar interests as you and for building out your social network inside Twitter. I find interacting with others during the Twebinar is as informative and enjoyable as the webinar portion itself.