New Marketing Summit notes
I was reviewing the notes I took during New Marketing Summit in my trusty Moleskine and decided to pass a few of the gems along to you.
What is new marketing? (Michael Lewis, President, Business Marketing Association of Boston)
- New viral, internet-based marketing
- Mix of old and new to reach more elusive, empowered customers
- More than technology
- Listening and dialog, not broadcasting - Listening is the new marketing
- Better to measure the right things than everything
- Extends beyond the marketing department
- Goals of marketing have not changed
The World Wide Rave (David Meerman Scott, author of New Rules of Marketing and PR and his new book, World Wide Rave)
- You must unlearn what have learned
- Old rules pre-web: Buy your way in with advertising; beg your way in with PR
- New rules: Publish your way in directly!
- Think like a publisher, not a marketer
- On the web, you are what you publish
(David also gave me some excellent, sagely advice on getting my book published. Thanks David!)
Paul Gillin, author of The New Influencers and his brand new book Secrets of Social Media Marketing really got down to brass tacks in terms of providing more how-to information. And he made reference to how small businesses can and are using these tools.
Brian Halligan, President, Hubspot (talked about SEO as it relates to social media marketing)
- Brian was high on SEO, less so on PPC
- Think like a publisher he said. Content is vital!
- Next new hire in the marketing department should be a journalist/writer, not marketer
- Be ubiquitous (I like that word; use it alot) - Use blogs, video, podcasts, photos, PRWeb, forums, directories, etc. to spread your message
