Conversational Media Marketing

My company Bizzuka sent two press releases today via PRWeb, one at the Media Visibility level and one at the SEO Visibility level. If you google the phrase you'll notice that one is already on the front page just beneath the returns linking to our Website.

When it comes to faithfully consuming RSS feeds in , I suck! The things pile up after days of neglect to the point where I simply click "mark all as read" and be done with it.

I'm far from being without recourse however. , and to some degree Plurk, have become my new RSS feeders of choice. For example, just today I received the following tweets...

• To my 'dotcomrades': Check out these newly minted words: http://tinyurl.com/5ftgjm
• MarketingProfs Avoiding the CAN-SPAM buzz kill: http://tinyurl.com/65fzty
• This Conversation is Making me Dizzy: http://tinyurl.com/67mjtn
• Oldie but goodie: " How to Successfully Moderate a Conference Panel, A Comprehensive Guide" http://tinyurl.com/2kmnbt
• Traveling around the U.S.? Have time to kill between conferences? Check out Crocs' www.citiesbyfoot.com website for walking destinations! (I'm a big Crocs fan btw)

All that within just a few minutes. So, tell me, what do I need Google Reader for again? Has Twitter, Plurk, Friendfeed and other such apps changed the way you consume RSS feeds and gather your information?

If you've been blogging for a  few years you've probably noticed that where your traffic comes from is changing.

When I started in 2004, most of my traffic (once I actually had any) came from two places, Google and other bloggers. Though I still see traffic from those sources, more and more it's coming from Twitter, Facebook and an assortment of other social networks. In fact, some days that's where the majority comes from.

Not only that, but the conversation that used to take place almost solely on blogs via the comment thread has morphed over into divergent number of social media sites, namely Twitter.

For years I've had a love-hate relationship with my RSS feed readers (first Pluck, then Bloglines, now ). I love them because they bring me all that linky goodness, but hate them for the very same reason as it turns out.

Here's are the issues...

Volume
Though, from time to time, I parse through my list of feeds and delete as many as I can based on whether I'm actually reading them or not, I still find myself bogged down in a mire of content that's too wide in topic and too deep in commentary, opinion and analysis to ever extracate myself from.

Relevance
The main issue is trying to determine what information is most pertinent and which really demands my attention. It's often difficult to tell from the headline just what the content of the post contains. Truly, parsing through a feed reader is, to borrow a phrase from Lee Lefever, the "old, slow way. Boooo!"