Conversational Media Marketing

For years I've regarded MarketingProfs as one of the two best marketing resource sites on the web, the other being Marketing Sherpa. As such, I attribute immediate credibility to content published there as well as to the contributors who write the articles.

Recently, I received what we in Acadiana refer to as lagniappe. Ann Handley, MarketingProfs Chief Content Officer requested that I contribute an article on the topic of content marketing. She read a blog post I'd written and asked me to expand on it.

Well, I did, then waited to see what Ann might do with it, if anything. How pleasantly surprised I was to find it listed as this week's marketing how-to...and included as premium content as well!

Needless to say I'm extremely grateful to have something I penned included in a resource site that I hold in such high esteem. I'm honored...and humbled.

BTW, the article is entitled How to Acquire and Retain Customers via Content Marketing.

How many times has this happened? You compose a blog post, usually in a hurry, then hit the submit button, only to read it later and wonder how in the heck you missed what is a glaring error. I am the world's worst.

Years ago, a veteran magazine editor gave me this advice, "Never edit your own stuff." It's advice which, when possible, I've taken to heart. The only problem is, how many of us are in a position to have another person, preferably an editor, proof our copy? Most aren't, for sure.

In lieu of that, here are some blog copywriting tips I've picked up along the way that can almost guarantee what I intended to say is what I actually said.

Even before being included in Junta42 Top 42 Content Marketing Blogs list, I've given serious thought to content as a marketing strategy, especially since Brian Clark began touting it via his new Teaching Sells initiative.

Junta42 defines content marketing as "a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action."

What a nice serendipity to find Conversational Media Marketing made the Junta42 Top 42 Content Marketing Blogs list... and at what is truly my lucky number, 13.

What's most exciting (and kind of perplexing, though I'm not knocking it... darn grateful in fact) is that I ranked higher up the list than a number of much more notable people, including Seth Godin!

Apparently, that's because the selection criteria is different for this list than most.