MarketingProfs publishes my article on content marketing
For years I've regarded MarketingProfs as one of the two best marketing resource sites on the web, the other being Marketing Sherpa. As such, I attribute immediate credibility to content published there as well as to the contributors who write the articles.
Recently, I received what we in Acadiana refer to as lagniappe. Ann Handley, MarketingProfs Chief Content Officer requested that I contribute an article on the topic of content marketing. She read a blog post I'd written and asked me to expand on it.
Well, I did, then waited to see what Ann might do with it, if anything. How pleasantly surprised I was to find it listed as this week's marketing how-to...and included as premium content as well!
Needless to say I'm extremely grateful to have something I penned included in a resource site that I hold in such high esteem. I'm honored...and humbled.
BTW, the article is entitled How to Acquire and Retain Customers via Content Marketing.
