Bizzuka sponsors New Marketing Summit...social media is the reason
I pleased to announce that my company, Bizzuka, has agreed to sponsor the New Marketing Summit to be held in Boston in October.
But, that's not the point of this post.
The point is how the company hosting the conference, Crosstech Media, found out about Bizzuka in the first place. After all, we're a small, up to now regionally-focused content management software provider dedicated to serving small business (though we do have a few enterprise clients).
While I've not come out and directly asked the question, it's my belief that it came as a result of interaction with others in the social media marketing community, including Crosstech's VP of Strategy and Technology, Chris Brogan.
If that's the case, it speaks to one of the benefits social networking provides.
I admit spending a lot of time networking via Twitter, Facebook, Plurk as well as reading and commenting on other blogs. (Oh, yes, and writing on my own.) Part of the reason is that I want to learn the benefits that can possibly accrue as a result, then maximize those on behalf of my company as well as teach them to others who might be interested.
It's part research, part experiment and part that I enjoy the interaction with like-minded folks. I believe that, in building relationships with others, I can shed light on my company and create some brand recognition.
It's my hope, and perhaps Chris or someoone from Crosstech will leave a comment to verify (or blow my hypothesis out of the water), that those efforts are what put Bizzuka on their radar. I can't imagine that it would have happened any other way.
The benefit to Bizzuka is that a small, Louisiana-based company now has the opportunity to share the stage alongside more nationally-recognized CMS brands like CrownPeak, Ektron and Sitecore. While, yes, we are paying a sponsorship fee to be there, sans social media we would never have been given this huge opportunity to showcase our brand and product to a national audience.
My thanks to Crosstech and Chris for thinking of us. My thanks to social media for creating the connections that made it happen.
Ning: Paul Chaney
StumbleUpon: pchaney
It's because of your touchpoints all over the web, and coming across your blog posts here there and everywhere, and just being part of the community. That's what kept you top of mind, Paul.
: )
Posted by: Chris Brogan... | July 16, 2008 at 11:24 AM