From blog to book to software...John Jantsch Duct Tape Marketing
I met John Jantsch via the blogosphere several years ago when there weren't that many of us small business bloggers. He was promoting a referral marketing program called Duct Tape Marketing via his blog and Web site.
It began to gain traction among small business owners and, before you knew it, DTM was a book, and a best-seller at that. John was on his way to becoming a household name within the small business marketing community. His approach was practical, hands-on and something that could be put to use immediately.
Now, he's taken Duct Tape Marketing from blog...to book...to software. He has been working with Palo Alto Software for about a year and today announced that Marketing Plan Pro powered by Duct Tape Marketing is ready to go.
Here are some links to give you background on the rollout:
- Press release annoucing the launch
- Tour of features of the program
- Palo Alto founder Tim Berry talks about the program
- Palo Alto announces launch on blog
- Announcement on John's blog
I know many of you are fans of John's system. If not and you're a small business owner or entrepreneur you should be. Anyway, congratulations to John. His is an American success story and the stuff entrepreneurial dreams are made of.
