What's working in social media wiki
I've started a wiki called What's Working in Social Media to serve as a clearinghouse of information about what companies are doing in terms of their use of social media for marketing, customer service and business communications in general.
I'm looking for "real world" case studies, examples, stories and illustrations and welcome your participation.
Like I say on the wiki, "The days of 'touchy-feely, warm-and-fuzzy' thinking about social media marketing is over. The CEO wants to know if it has ROI potential and can positively effect the bottom line. Everyone from real estate agents to CMOs at F1000s are asking, 'Does it work? If so, how?'"
I'm using this as a research tool for my new book on social media marketing. In addition, I'm going to produce an ebook consisting of 101 examples, all of which will be drawn from the wiki (assuming I can get 101 from it). Attribution will of course be given to each contributor.
We currently have, at the time of this post, 60 members and I welcome your participation. Click here to sign up.
