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August 11, 2008

Email newsletters: The old is new again

When Jason Calacanis quit blogging last month (he really did) and turned to the use of email newsletters, by the reaction in the tech community you'd think it was the first time someone thought of using email as a marketing or business communications tool.

Jason has always been a trend-setter, so I suspect others will follow his lead. (In fact, others already are.) I do think it interesting that he turned to something as old-school, tried-and-true as email. Like the title says, what's old is new again.

I've longed believed blogs and email can work together as a marketing "one, two knockout punch!" (Corny, I know, but I like the metaphor.) I've been writing about it and it's recently become a topic renewed , Calacanis notwithstanding.

Blogs and email can provide any company, large or small, with an inexpensive way to share its message and build its brand.

Still, it will be interesting to see if others follow Jason's lead. Heck, I wouldn't be surprised if even Scoble made the shift!

UPDATE @ 3:19 p.m.: Just saw this report on B2B Magazine which says social media is affecting email marketing.

 

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