Conversational Media Marketing

Recently, AdAge editor, Jonah Bloom, sent a note to AdAge Power 150 members asking us to share our ideas about what we think would be the "single technology, site or application" most deserving of marketers’ attention in 2008 and why.

Never one to pass up an opportunity to get my name in print (:->), I submitted a comment, which was posted. However, part of it was left off. Just for the record, here's the full comment as it was sent:

Online video/TV is THE technology to watch in 08. There seems to be a seismic shift toward digital distribution of video content, more and more video sites are being created, and there is a small camera revolution going on (which includes webcams) that portends a continued rise in user-generated video content.

YouTube was just the beginning. Now, there’s ooVoo, seesmic, revver, Jumpcut… the list goes on and on. Oh, and FastCompany.TV that Scoble just inaugurated. Add to that the fact that people are scurrying to their computers in droves to watch television programs which, themselves, are being equipped to serve as television monitors. More than any other technology, including social networks, online video is it.

Note the sentence which says, "Add to that the fact that people are scurrying to their computers in droves to watch television programs which, themselves, are being equipped to serve as television monitors." Some bad sentence structure there... should have read something like, "Add to that the fact that people are scurrying to their computers to watch television programs on sites like Hulu, Netflix or DailyMotion." Anyway, you get the point.