Conversational Media Marketing

There is a lively debate going on over a recent study commissioned by the Society for New Communications Research and Joseph Jaffe, author of Join the Conversation, which stated that "social media and conversational marketing will outpace that of traditional marketing by 2012."

Sounds good to me, but not everyone's buying it, at least not Jim Nail, Chief Marketing & Strategy Officer for Cymfony. He goes so far as to suggest the hype about social media is nothing more than, well, just that...hype.

Marketing Vox is reporting that Google has, for all practical purposes, banished Pay Per Post related blogs from its ranks by taking away any associated .

Pay Per Post CEO, Ted Murphy, is crying foul, saying that Google took the action because the service offers a "very attractive alternative" to Adsense.

Does anyone trust advertising anymore? A recent American Advertising Federation (AAf) reader poll showed that over 80% of respondents said they fast-forward through TV ads using their DVR.

Now, an eMarketer article suggests that, "Internet users are far more likely to trust their social networking contacts than vendors, advertisers or blogs."

In the battle of the blog platforms for the Conversational Media Marketing blog, TypePad has risen victorious.

You've got to be asking, "Paul, of all the platforms you could have chosen, why TypePad?"  Nostalgia, plain and simple.

Why choose Conversational Media Marketing as the topic for this blog? One reason, the domain name was available. No, really, that's the reason!

OK, it's not the only reason.

I've bit the bullet, drank the Kool-aid (was that a product placement?) and decided to start a new blog called Conversational Media Marketing. (More on why in a moment.)

Having blogged in many places (Allbusiness.com, Weblogs Inc, Creative-Weblogging, Active Rain, plus a few of my own making) I know something of what's involved. While the idea of starting yet another blog intrigues me to no end, I understand the time and effort required to make it something of value.