Conversational Media Marketing

My company Bizzuka sent two press releases today via PRWeb, one at the Media Visibility level and one at the SEO Visibility level. If you google the phrase you'll notice that one is already on the front page just beneath the returns linking to our Website.

I was reading a blog post from email marketing platform company Vertical Response recently which talked about the importance of using Web site video.

There is no question that, thanks to sites like YouTube, , Yahoo!, Kyte, NewTeeVee. Vimeo and many others, the use of online video is growing fast. You, too, can get in on the trend. In fact, you should.

Read the rest of this post at the Bizzuka blog.

(The post includes information about uploading video to the Bizzuka CMS, but you can disregard that portion. It contains information for general use as well.)

Move over webinars and workshops...Twebinars and Plurkshops* are the new, fun ways to facilitate familiar business interactions.

Webinars and workshops are common business meeting practices. What if you could take these very familiar forms of interaction and combine them with the coolest, quirkiest, geekiest apps available today, and Plurk?

It's already being done. People are finding ingenious new ways to use these apps to congregate around topics of shared interest and have meaningful, even in-depth discussions in 140 characters or less!

(*I just reserved the domain name so you'll see a parked page.)

The folks at Six Apart have created what I believe is their first Facebook application, BlogIT.

Basically, the app allows you to post to all your blogs, including mini-blogs like Pownce and Twitter from one posting interface inside Facebook. Plus, you can update your status on Facebook, Pownce and Twitter from the same interface.

If you've been blogging for a  few years you've probably noticed that where your traffic comes from is changing.

When I started in 2004, most of my traffic (once I actually had any) came from two places, Google and other bloggers. Though I still see traffic from those sources, more and more it's coming from Twitter, Facebook and an assortment of other social networks. In fact, some days that's where the majority comes from.

Not only that, but the conversation that used to take place almost solely on blogs via the comment thread has morphed over into divergent number of social media sites, namely Twitter.

Popular veteran business bloggers, Andy Beal, founder of Marketing Pilgrim, and Stowe Boyd, author of /Message,  recently became technology tool vendors (independently of each other), creating the apps  Trackur and WorkStreamr, respectively.

Trackur is a low-cost, easy to use application that enables anyone to monitor their online reputation. This is in keeping with Andy's shift in focus toward Online Reputation Management. He co-authored a newly released book on the topic, Radically Transparent, and offers his services as reputation management consultant.

Stowe, along with two others, just launched WorkStreamr, a "social tool for work management that gets out of the way, and lets people interact to get work done." The application is still in private beta. Those interested are welcome to register, according to Stowe. The email I received upon registering indicated new people would be allowed in starting sometime in June.

Congrats to Beal and Boyd. I look forward to making use of both these tools.

Back in my WordPress days, one of the social media apps that I enjoyed using was Alex King's Share This. I'm happy to see that it's now available for Typepad.

If you're not familiar with Share This, it allows you to share blog posts across most every place where you hang your hat, socially-speaking. To see how it works, click the "share this" button in the footer. I like it because it's clean, uncluttered and ergonomic.

As with all Typepad widgets, it's a simple 3-step process to install. There's also a version for Blogger and WordPress as I mentioned.

Of course, as you can see, if there's a social sharing widget available for Typepad, I'm using it! MadKast, Feedburner FeedFlare and now Share This. So, you have no excuse...go ahead, Share This!