BrightTALK's Conversational Marketing Summit...I'm a presenter
I've been given the opportunity to present at a two-day virtual summit on conversational media marketing sponsored by BrightTALK that starts today.
Here's the blurb...
The message for marketers is loud and clear: social media will change your business. Few years ago, social media was a nice addition to a marketing plan – nowadays it is an essential part of the marketing mix and it is likely to overtake traditional marketing channels very soon. According to a TWI study, conversational marketing will surpass traditional marketing by 2012.
To address the challenges and primarily the opportunities that come with conversational marketing and social media, BrightTALK is organizing an all-day online summit on conversational marketing on November 24. There is no charge for attendance.
The summit will be available live on November 24-25. This is where you can also find the most up-to-date schedule.
The following presenters will discuss the use of Facebook, MySpace, Twitter, social media, search marketing, corporate blogging, reaching out youth and much more.
- Bill Hartzer, search engine marketing manager at Vizion Interactive
- Chris Kenton, CEO of SocialRep
- Dave Evans, CEO of Digital Voodoo
- Edward Weatherall, managing director at Concept Ltd
- Ian Lurie, president of Portent Interactive
- Jerry Hart, principal and vice president of sales and marketing for Power to be Found
- Jennifer Carole, director of the worldwide teen lab at Alcatel-Lucent
- Kate Brodock, principal at The Other Side Group
- Linda Pophal, owner and CEO of Strategic Communications
- Loren McDonald, vice president of industry relations at Silverpop
- Malcolm Friedberg, marketing automation expert
- Mary Lou Roberts, instructor at Harvard Extension Program; author at DIY-Marketing
- Michael Kurtzman managing director of mobile advertising at Sybase 365
- Sundeep Kapur, online marketing strategist at www.emailyogi.com and NCR Corporation
- Will Schnabel, vice president of international markets at Silverpop
My presentation take place tomorrow, November 25, from 10-11 a.m.
For those who'd like to learn more, here's a link to the press release. Visit the BrightTALK Web site to see the list of topics.
