Conversational Media Marketing

Popular veteran business bloggers, Andy Beal, founder of Marketing Pilgrim, and Stowe Boyd, author of /Message,  recently became technology tool vendors (independently of each other), creating the apps  Trackur and WorkStreamr, respectively.

Trackur is a low-cost, easy to use application that enables anyone to monitor their online reputation. This is in keeping with Andy's shift in focus toward Online Reputation Management. He co-authored a newly released book on the topic, Radically Transparent, and offers his services as reputation management consultant.

Stowe, along with two others, just launched WorkStreamr, a "social tool for work management that gets out of the way, and lets people interact to get work done." The application is still in private beta. Those interested are welcome to register, according to Stowe. The email I received upon registering indicated new people would be allowed in starting sometime in June.

Congrats to Beal and Boyd. I look forward to making use of both these tools.