Conversational Media Marketing

I've been wrestling with the best way to share links, whether using a , , , or directly within this blog itself. Haven't made up my mind just yet, but here are some links for today:

• Some Sanity Comes to the Hype Cycle - A further discussion of the amount of money being spent on WOM and social media marketing
• Why the Days of Targeting an Audience are Over - This is an interview done with me by a very nice European lady that stemmed from a conversation we had in Facebook
• Nescafe Brews Buzz Via Blogs - Just saw this and wanted to read it, but never got the chance

Also, here's more on the Pepperidge Farms connect via cookies debate:

• Pepperidge Farms the Cookie Trail Doesn't Lead to Social - an expertly crafted treatise from my friend and fellow marketing blogger Toby Bloomberg
• I'm not dating your cookie - Jeff Jarvis rips PF

Marketing Vox is reporting that Google has, for all practical purposes, banished Pay Per Post related blogs from its ranks by taking away any associated .

Pay Per Post CEO, Ted Murphy, is crying foul, saying that Google took the action because the service offers a "very attractive alternative" to Adsense.

Does anyone trust advertising anymore? A recent American Advertising Federation (AAf) reader poll showed that over 80% of respondents said they fast-forward through TV ads using their DVR.

Now, an eMarketer article suggests that, "Internet users are far more likely to trust their social networking contacts than vendors, advertisers or blogs."

In the battle of the blog platforms for the Conversational Media Marketing blog, TypePad has risen victorious.

You've got to be asking, "Paul, of all the platforms you could have chosen, why TypePad?"  Nostalgia, plain and simple.

Why choose Conversational Media Marketing as the topic for this blog? One reason, the domain name was available. No, really, that's the reason!

OK, it's not the only reason.