Conversational Media Marketing

The more I understand marketing, the more I see the need for an integrated approach which spans a wide range of tactics. I've commented on the use of , but that's only one way. The kind of integration I'm referring to is something like that provided by companies like Eloqua. Truly sophisticated stuff.

Today, B2B magazine posted two articles with almost the same title, which is what got me to thinking about this:

• Businesses embrace blogging
• Businesses embrace integrated marketing

If I had my druthers I'd focus only on the blogging/new media side of marketing, for that's the new fangled stuff. But, more traditional, tried-and-true approaches like email, Webinars, whitepapers and microsites, while less sexy, are necessary to get the job done.

In my case, getting the job done means generating leads for our salesforce. And it's best done when the right hand knows what the left is doing (i.e. Information from all sources is integrated via a single database.).

So, while blogs, social networking, podcasting and video are all tactics we're putting to use at Bizzuka, I'm disciplining myself to make use of the other stuff too...then blog about how successful I am at doing so. :-)