Email Marketing

January 17, 2008

Using both blogs and email for marketing purposes

I'm a member of the LinkedIn bloggers group where the following question was asked by one of the members...

I have toyed with the idea of merging my e-newsletter & blog, and just going with the blog.  The e-newsletter actually inspired the blog creation, and I used the topics from my newsletter to begin my blog.

My question is this: Have any of you ever merged your blog & newsletter?  If you did, any advice?  Would you do it again?  What would you have done differently?

I've blogged about this before, but felt a solid reply was needed again, so here it is...

Continue reading "Using both blogs and email for marketing purposes" »

December 13, 2007

Lots of people I know wish it was. Not long ago many . However, tain't happenin'. Email, despite the over-exaggeration of its death, is alive and kicking, so says a report at eMarketer.

December 02, 2007

Moveon.org should take some of its own medicine

I was browsing through Google Reader and what did my eyes behold but a ClickZ blog post about Moveon.org's email policies. Seems what they're suggesting that Facebook do in regard to Beacon - create an opt-in rather than opt-out policy - is not a standard to which they abide themselves.

Please read on. What I say next may disturb you. (At least that's my hope.)

Continue reading "Moveon.org should take some of its own medicine" »

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